Aviko sets off in Latvia!
RULLĒ AR AVIKO! – under this slogan (SET OFF WITH AVIKO!) on 4/03/19 - 12/05/19 a new brand lottery was held in Latvia, addressed to the consumers of frozen potato products. For the first time ever in Baltic States, the winner will set off in a passenger car.
Nearly 9,000 people entered the lottery! Awesome! The assumed sales targets were achieved as well. The concept, project's key visual and event communication (promotional booklet on packages, POSM materials, advertising materials for mass media, including formats for online and Social Media communication, project's landing page and radio spot scripts) - these were the Mediafocus' scope of activities.
To provide our Customer with a smooth and successful campaign, held in line with the Latvian lottery regulations, we have also established cooperation with a Latvian media house and a duly authorized local lottery organizer.