Aviko TopChef campaign scores up to 125.81%
In December, we successfully finished another sales promotion program for Aviko products dedicated to distribution chains in Poland. Campaign titled “AvikoTopChef” engaged 50 selected distributors who during 6 two-week stages in 2 groups (KNIVES and FORKS) competed (by reselling Aviko products) to be named the best and reach the FINAL.
The program aimed to achieve the established resale target in the retail and catering channel – once again our campaign has brought quantifiable benefits to the Client: the target was achieved in 125.81%. The FINAL was held in Warsaw on December 16th and 17th under the watchful eye of TV-famous judges: Grzegorz Łapanowski and Jurek Sobieniak. The best 18 teams competed in culinary tasks. In the hospitable, familial and warm FoodLabStudio and in the professional premises of Dora Metal located in the same building the winners were: Chłodnie Europejskie (1st place), Świdnica and Poznań branches of Lechtomów (2nd place) and ex aequo Allfood and Anna teams (3rd places). The evening gala in the SoundGarden hotel was highlighted by the performance of popular stand-uppers: Katarzyna Piasecka and Kacper Ruciński.
The scope of Mediafocus work: the Big Idea and the Key Visual of the scheme, designing and producing materials promoting the campaign, including videos, gadgets and prizes, creation of a dedicated website, ongoing management, supervision and coordination of the program and the organization of the final.