Be Like the Flügger’s – a campaign online and at facebook.com
How to popularize under the lowest common denominator 4 different categories of Flügger products for individual customers and generate their purchase in a traditional shop at min. PLN 500 per one person?
This is the task that we were assigned with by our long-term Customer – Flügger – and we responded with a design of the Be Like The Flügger’s campaign promoting wood paints, interior paints, facade paints and wallpapers. We are responsible for creating Key Visual campaign, designs and production of BTL materials, preparing online formats, creating the campaign’s landing page http://koloryzuj.pl/ and launching the campaign on the Internet (amplifying, Google advertising network, Google browser, RTB, VOD display) and for facebook.com
For the purchase of products worth minimum PLN 500 the buyer received a gift set worth PLN 100 (3 sets to choose from: for interiors, for wallpapering, for wood).
The campaign’s outcome:
- 16% increase in net turnover for all categories compared with the period preceding the campaign
- over 20% increase in the interior paints and wallpapers category
- 902 distributed gift sets, 74% of which are sets for interior painting
- 25% increase in the likes of the fanpage @fluggerpl
- Number of visits at http://koloryzuj.pl/ – 62,137 unique users