Promotional lottery of Aviko in the Czech Republic
Following the success of the last year’s promotional campaigns of Aviko in Latvia and Estonia, we adapted this proven mechanism to the Czech market. The lottery will start on 2 October and will last until 12 November this year. The lottery’s promotional campaign is aimed at individual consumers who purchase frozen potato products, including chips lovers. The business goal is a sales increase, and the intermediate objective of communication – an increasing interest in Aviko products among those who are still not familiar with the brand. Participants register their purchases via the dedicated website http://www.soutezaviko.cz/ in order to be able to win prizes such as stays at spas or a fantastic trip abroad. We designed all advertisement materials in the scope of: BTL, the press, the Internet, including the campaign’s landing page. We are responsible for efficient brand communication with the lottery participants via www.aviko.cz, we also helped to adapt the lottery’s mechanism and rules to the Czech market.