A new idea for Aviko in Latvia!
The Bon Voyage lottery was launched in the mid-October! We are fully responsible for the campaign’s idea, key visual and the execution of all necessary materials promoting the event (BTL, formats for media, including the creation of the landing page http://aviko.messenger.lv/ and the production of radio spots). The lottery promotional campaign is aimed at individual consumers who purchase frozen potato products, including chips lovers. The business goal is a sales increase, and the intermediate objective of communication – an increasing interest in Aviko products among those who are still not familiar with the brand. Our responsibilities include the lottery’s ongoing maintenance and reporting. The Bon Voyage lottery lasts until 17 December, and the main prize is a trip to the tropics.