News

19.03.2012

Springtime visit in Slupsk

Client: Jantar Shopping Mall. Time: 17-18th March. Action: participants undergoing radical makeover with Joanna Horodynska support, fascinating Battle of Style with professional fashion stylists taking part, Spring collections fashion shows, sexy dance and Atelier of Taste brought to us by Jola Słoma and Mirek Trymbulak. It's all our own doing! We’ve created concept of an event, we’ve won the tender and we’be executed our idea – event called Spring Inspirations. Effect? Stylized and happy participants, stylists weeping with emotion, valuable awards given and... tenants being full of praise for Mediafocus:)

19.09.2011

Mediafocus and Meritum Bank ICB cooperation in progress

As a result of a won tender, Mediafocus started a cooperation with Meritum Bank ICS, and shortly we started intensive work on selected BTL materials. Bank itself concentrates on universal banking products for individual client from of middling-wealthy clients segment. Bank also serves mirco and small companies and individual people running businesses.

09.09.2011

September - integration time: Polpharma & SATEL

During the first Sunday of September, Mediafocus organized a recreation event for SATEL employees and their families. We had a wonderful time with beautiful weather all day long, on the guest area of Wróblówka, Gdańsk. Kashubian delicacies, bonfire and a lot of attractions for kids were conducive to tighten relations within colleagues. On September, 6th, Mediafocus prepaired integration meeting for Polpharma management and the Neuca company, Polpharma's business partner. After a long day of serious presentations and business conversations, our quests gained the possibility to relax during the Poland - Germanu football match, on the PGE ARENA, Gdansk. The 2:2 result in this friendly match, clearly represents the business atmosphere - further cooperation is needed and it's worth fighting for! We do hope, that this meeting full of emotions will contribute to successful cooperation between Neuca and Polpharma.

02.06.2011

Stena Line’s new look

Stena Line’s TV campaign starts on the July 4. The spot was shot on the new ferry, the Stena Vision - the only ferry in Poland with a real spa - and the ferry terminal in Karlskrona, Sweden. The weather was fickle, but the crew managed to catch enough sunshine to make a film with "sunny climates." The creative concept of the TV spot prepared Mediafocus, Gdańsk, Poland is the first part of the new brand strategy that Mediafocus developed for Stena Line for the Polish market. Stena Line is a major player on the European market - 15m people passed through their ferries last year. Polish market differs from the ones in Scandinavia or UK/Ireland. Poles haven’t developed such sea-travel traditions, and going on the ferry across the Baltic Sea is still an abstract idea to the most of Polish people. On the other hand, Poles travel more and more - a few years ago Stena Line introduced an additional vessel on the Gdynia - Karlskrona route to serve the growing traffic. The power of the Polish wallets grows, too, what generates higher expectations from the voyage standard. Mediafocus has developed the new brand strategy as an answer to messages coming from various segments of the market. Meeting and workshops run together with the client’s team ended with the Stena Line’s Value Proposition re-defined - the brand strategy goes far beyond mere marketing communications and allows for a truly holistic approach to marketing.

01.04.2011

To Sweden! Only by Stena Line ferries

On precisely selected big outdoor formats (12x4m) and AMS backlights in Central and Northern Poland, a campaign of Stena Line Poland planned by Mediafocus has just been launched. The campaign promotes ferry routes from Gdynia to Karlskrona, Sweden, and will last till the end of April 2011.

21.03.2011

It's a property developer time!

Mediafocus started the cooperation with JWK Group, focusing on marketing and advertising new ALFA PARK housing estate, built in Morena District, Gdansk. Setting off few months ago, we begin from creating strategies of ALFA PARK brand and communication. A while ago Mediafocus created a www.alfapark.com.pl website and ALFA PARK had it's premiere on housing trade show in Ergo Arena. And what's next? We're let you know soon:)