Case studies

Baltic Gallery the most popular Tricity shopping mall in 3 years

Baltic Gallery brand launch and positioning management

Client: Baltic Gallery | ECE Projektmanagement
Task: brand launch and positioning management
Goal: creating a base of loyal Clients – permanent growth in quantity of visitors, brand and offer awareness growth, positioning of Galeria Baltycka brand as being "trendy" for different targets.
Target: residents of Tricity and vicinity
Solution: regular outdoor campaigns. In each case creation is based on the most actual lifestyle trends, whereas selection of carriers localization is based not only on quantity data, but also quality one.
Media: outdoor
Effects: the most popular Tricity shopping mall within Tricity residents in 3 years.

Baltic Gallery opening was announced - among others - by radio spots prepaired by Mediafocus. Expectation for shopping mall opening was presented from points of view of a woman and a man, represented by popular actors – Edyta Jungowska and Olaf Lubaszenko. On the opening day Baltic Gallery was visited by 70 000 people and in 3 years time it became the most popular shopping mall within Tricity residents.

Attendence 99%, sales goal achieved in 123%

Motivation programme Aviko Mundial

Client: Aviko Poland
Task: creating motivation programme for distributor’s sales forces
Cel: sales growth in seasonal peak sales
Target: distributor’s sales forces
Solution: motivation programme „Aviko Mundial”. Aviko Mundial has been created for independent companies, that are sales forces of Aviko Poland. Programme’s main theme, award cataloque and main award were based on football – area ideally adjusted to target group.
Effects: attendence / entries to the programme 99%, sales goal set by client achieved in 123%, improvement of relations with distribuitors, ROI above planned.

Rules of the game were based on the football tournament ones. At the beginning, teams competed virtually – scoring goals by their resale. Best players changed virtual world into a real football pitch. Sales forces – as befits professionals, played in professional team kits on Amica Wronki stadium. Part of this sports rivalry was the exciting support during one of the most important polish Top League matches.

More than 100% brand awareness growth, 63% net income growth

TV Campaign ”Simple solutions”

Client: Nordea Bank Poland
Task: brand re-launch
Goal: brand/offer awareness growth
Target: residents of big cities
Solution: ”Simple solutions” advertising campaign. Positioning (creation) is based on scandinavian origin of the bank. Nordea Bank brand was situated among the most recognizable scandinavian brands like Volvo, IKEA and Nokia. We also applied positive connotations with Scandinavia, “human-friendly”solutions in particular.
Media: television
Effects: prompted brand awareness growth by more than 100% in target, bank net income growth by 63% in a year of campaign launch (measured year to year).

Main character is Toni Hyyrylainen, known to a wider audience for taking part in a successful “Europe is likeable” TV programme. Effects of campaign prove that this was a good choice – Poles did like him.